Close

Lily Claire Logo

I have been drawing a little graphic lily flower since before my Lily was born. I was probably 8 years old when I started dreaming about names for my imaginary children. Thank God I did not have them during those first naming fantasy years because they certainly would not have had names like Lily and Claire. My tastes went through lots of iterations many of them over the top in their non-conformist tendencies.   Lillian Grace and Virginia Claire were the eventual winners. They are beautiful, feminine, and traditional and have the added benefit of being shared by my Mother and Grandmother. As soon as I knew their names I started writing them on paper, doodling—savoring how they looked, making the letters swirly and fabulous. I dreamed of the people who would sign those names someday. For Lily I also drew this lily flower. I am no artist but I always loved that Lily’s name was also an iconic flower associated with purity and the miracle of Christ’s resurrection.

 

This lily drawing has been doodled, inscribed and painted on little girl crafts for the last nineteen years. So when people told me that Lily Claire needed a logo nothing felt any better than this lily. It does not have the originality of Picasso, or the simplicity of Apple’s once-bitten apple, but is filled with happy memories for us.

It does not have originality of Picasso, or the simplicity of Apple’s once-bitten apple, but it is filled with happy memories for us.

 

I look at our lily logo and the Lily Claire script name that is nothing more than my babies’ names on paper in my own handwriting, and think “It is not like the really successful brands out there.” My brain is doing exactly what culture has taught it to do. It is reminding me to follow the leaders and attempt to emulate their success. To look around to see what has worked for others and do it like that.

 

One of the greatest things I have ever learned is that God has a plan just for me. It is not like his plan for anyone else and no one else can do what He needs done by me other than me. He has a job that only I can do and He has put me in this exact place at this exact time in history to do that job. And the best part is—the job He has for me is perfectly suited to fill my deepest needs for passion, purpose and lasting meaning.

 

“Desire brings fulfillment” is a phrase I read in a God Calling devotional book and have adopted as my own: www.twolisteners.org. It was a turning point in my life when I realized that the desires I have are like huge blinking arrows pointing me directly to the job God has for me.

 

It was a turning point in my life when I realized that the desires I have are like huge blinking arrows that are pointing me directly to the job God has for me.

 

Before that, I thought of desires as nothing more than my own little wishes—selfish things almost. Things that I might or might not even need. But this tiny little phrase and the myriad verses in God’s word that stand behind it (Psalms 37:4, Psalms 21:2, Matthew 6:33, Proverbs 3:5-8) took on a new excitement for me when I realized that God gives us desires to show us what we are created for, to show us His path. The knowledge that dreams are actually a little preview of what God has for you is mind blowing. Those dreams are not only actually possible but they are breadcrumbs guiding the way.

 

Lily Claire has a new logo. It does not look like Kate Spade, Tory Burch, Louis Vuitton, Vera Bradley or any one else who sells bags. It is a graphic version of the Lily I have drawn for my baby girl since she was in my womb. Lily Claire’s name is written out in my hand in the same way that I have written my girls names on paper since they were in my belly.   And the color magenta is sprinkled liberally in Lily Claire posts because not only is it is my favorite color but we like what this website says about the meaning of magenta: www.empower-yourself-with-color-psychology.com/magenta.  This is where God’s bright blinking lights of desire are pointing us and no part of it looks like what has worked before. Every part of it looks like the path that He had planned for us since before I started dreaming about my imaginary babies.